Prospecting and Acquisition				Adherence and Retention				Lifecycle Management
TLC Laser Eye Centers Integrated rebranding campaign including interactive, broadcast and print. (Recall assisted by a familiar TLC alumnus.)				GlaxoSmithKline and Astellas: VESIcare A direct-to-patient program featuring a free branded lifestyle magazine subscription plus a chance to save on refills.				GlaxoSmithKline: COREG CR Direct-to-patient introducing the next generation of treatment to current patients.
Teva Neuroscience: COPAXONE Identifying the patients most receptive to the brand’s value proposition.				GlaxoSmithKline: COREG CR Multi-touch, multi-channel direct-to-patient program to drive adherence.				UnitedHealthcare Interactive and direct marketing to members plus workplace-based media help patients find quality local care.