Targetbase XACT Direct-to-Patient solutions are designed to address three critical needs for healthcare marketers: Prospecting and Acquisition Grow your brand with advanced targeting and direct response solutions that motivate patients to raise their hand. Adherence and Retention Maximize ROI on each patient with solutions that promote adherence and brand loyalty. Lifecycle Management Fuel the launch of your new brand or its next evolution. Enhanced performance with Targetbase XACT Healthcare marketers rely on Targetbase XACT for complete direct-to-patient solutions. However, our unique, modular approach offers flexibility to use services as needed. So invest smarter by focusing on “right to win” patient audiences. Capture and act decisively on patient intelligence. Create insight-driven campaigns that move the business. Targetbase XACT helps healthcare marketers adapt to and anticipate the always-evolving needs of patients. The Targetbase XACT approach includes: • Targeting • Contact Strategy and Campaign Design • Creative Development • Campaign Management • Measurement and Optimization